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seo company

are you tapping into the power of the Web?

Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the more traffic is driven to that Web site.

What is the difference between “organic” search listing and paid listing?

An "organic" search engine listing is a free listing of a site, usually found by a search engine's spider and then ranked by relevancy according to the search engine's methodology. In contrast, a paid listing is ranked according to how much an advertiser is willing to spend. The field of search engine optimization (SEO) is geared toward improving the rankings of sites' organic listings

Which SEO strategies can our company implement to get more visibility in the search engines?

Here are a few pointers on the Do’s and Don’ts:

The Don’ts:

· DON'T make your site entirely in Flash (or if you do, make an html version as an alternative, kind of like we did.)
Pure flash pages, or pages heavily loaded with flash suffer from the same ranking problems as frame sites. The majority of search engines have problems following the links in flash objects. Google is the only search engine with the ability to follow flash embedded links. In a nutshell, search engine spiders rarely see Flash.

· DON'T make your site in frames.
The search engines only see the first page of the site and can't crawl any deeper. Since having content rich pages in the search engines is a key factor used to determine high rankings, it is advised that you have at least ten pages or more that are “crawlable”.

The Do’s:

· Do add Title Tags, Description Tags and Alt Tags in all your pages.
This is prime component in your search engine optimization strategy. Each and every page of your site should have a relevant and powerful title and description meta tag. The title is displayed at the top of a browser when someone visits your website. The description is displayed next to your title in your search engine listings. Alt tag is a text string embedded in your image files. Be careful not to stuff your images with inappropriate or irrelevant content.

· DO include a site map on your website.
It is important to include a page that lists all the urls of your site in one place - and place a link to that site map on the bottom of every page of your site. This is not a user-friendly resource so that visitors know what to refer to when searching for a specific page on your site, but is also proving search engines with an easy way to crawl through your site.

Blueliner offers the following Search Engine Optimization services:

• Keyword Research & Analysis
• Competitor Analysis Report
• Copywriting & Text Suggestions
• Title Tags, Description Tags, Alt Tags, Header Tags, Keyword Density
• Initial SEO rankings report and monthly reports thereafter
• Mini websites that cross link
• Link Structure
• New domain name suggestions and purchase
• Checking for broken links and monthly maintenance

Contact us for a free SEO consultation today.

Blueliner is a best-practices SEO company based in New York.