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email marketing

Everyone hates spam, and by conducting email marketing campaigns, you run the risk of falling into this category by negative association.. Whatever you do with email marketing, make sure you do it right. Whether it be keeping in touch with an existing customer base or making contact with targeted prospects, Blueliner has the tools and experience to assist you in doing it the right way. Our Internet Marketing team has the ability to manage your email campaign from honing the database to the copywriting and html email design right through to delivery. Our services include:

• Compiling Opt-in Email List
• Online Copywriting
• Template Design
• Email Campaign Management
• Email Campaign Measurement and Reporting

Email marketing is the fastest and most cost-effective way to reach your customers and target audience in the shortest amount of time. Email marketing can be used for:

• Viral E-Marketing
• Newsletters
• New Product Announcements
• Event invitations

We can create rich media email campaigns with creative design, branding, and customization possibilities that get great results you can measure in real-time. Blueliner's email marketing solution makes this a simple and effective process. Our software handles everything - unsubscribes, bounces, click-through tracking on links, html and text formats, comprehensive stats and graphs, personalisation and more.

The Blueliner Email Marketing Method

• Consultation: Depending on your requirements, we may suggest a consultation before moving on to the next step.
• Set Up Account: We will set up an account for you with a unique username and password to allow you to access the email marketing system and view your campaigns and statistics.
• Set Up List: Either you may provide us with your current customer email list, or we can compile targeted opt-in email lists specific to industry, area, interests and other carefully targeted demographics
• Design Campaign: We will design a professional HTML version of your campaign whether it be a newsletter, promotion, competition, event reminder, or quick update.
• Preview: Before sending your campaign we will email you a preview to approve.
• Delivery: At a suitable time, we will send your campaign to your customers.
• Tracking and Statistics: Once your mailout is complete you will be notified and can then access your stats to see a report detailing how many subscribers have received the email - plus unsubscribes, bounces, invalid email addresses and click-throughs.

For more information on our email campaign services, contact us today!